Marimekko hit the headlines in 1960 when Jacqueline Kennedy appeared on the cover of the December issue of ‘Sports Illustrated’ wearing a Marimekko styled dress, one of seven purchases she made at that time.

Jacqueline Kenndy wearing Marimekko dress: Photograph cover ‘Sports Illustrated’

Established in 1951 the Finnish heritage brand now has 154 stores worldwide and for good reason. The clever use of colours in eye catching patterns has ensured Marimekko’s full range of products are timeless and lasting.  Add to that, freedom of movement and comfort, and you’ve got the perfect combination for stylish, easy living.

A selection from the current range Marimekko Store, The Emporium, Melbourne Photograph: GRACIE

Take the rebel flower (Unikko), designed in 1964 – it’s fun and unpretentious and adaptable across a full range of their products. Whether in it’s original colour sway or any of it’s reincarnations, this is a design with endless and everlasting applications all of which are just so hard to resist. It speaks ‘happiness’ and who can say no to that?

Marimekko Unikko design in original colours

Marimekko Homewares in Unikko design: Photograph GRACIE

The adaptability of these designs is limitless.  In the words of Marimekko – “Every print tells a story”.

Marimekko Unikko black print bag Photograph: GRACIE

Equally gay and enticing is the iconic Kirjo print that is part of Marimekko’s archival collection. It’s amazing to note that this design first appeared in 1974 and yet is so on trend right now.

Marimekko Kirjo print Tote and purses Photograph GRACIE

This is a brand that is popular for all ages.  The designs are functional whether it’s accessories, clothing or tableware.  It just has that knack of being unpretentious yet distinctive.

Jacqueline Kennedy’s style in dressing and interior design is legendary – she knew a good thing when she saw it.  You can’t go wrong in following her lead.