Mascara – choosing and using

GRA002-PostImage-TopSpot-1Two things to consider when choosing mascara is the formula and the brush design, as both have equal impact on the result you can achieve.

Most mascaras have problem solving formulations, so do look for one that meets your needs. If you have thin sparse lashes, then a formulation that adds volume and thickness is for you. Waterproof mascara can sometimes be drying and those containing fibres can often irritate if you wear contact lenses, so it’s important to keep these considerations in mind.

Wands and brushes do the work of lengthening, separating and curling. Many designs are available and again, it’s best to look for a design that will work for you.

Max Factor X Masterpiece Transform High Impact Volumising Mascara

A new approach to the wand is the Max Factor X Masterpiece Transform High Impact Volumising Mascara.


The new instant impact wand has small bristles that capture wispy and stray lashes that are often determined to escape.

MaxFactor Mascara

The bristles are well separated and work evenly through the lashes with each stroke ensuring the product is picked up. The tip can be used to define any strays. The formula is rather wet and you may need to allow a couple of weeks for it to dry and settle a little, but once it has, it really delivers. The best way to avoid overload, is to wipe off excess with a tissue.   Max Factor X Masterpiece Transform High Impact Volumising Mascara creates a bold and dramatic impact making your lashes appear thicker and fuller and that little wand works wonders.

Lancome probably has the largest selection of wands and brushes of any cosmetic house. One stand out performer is the Lancome Hypnose Drama Mascara.


The curve in the brush can be used with the bend facing outwards to apply the product beginning at the lash root and sweeping outwards and then reversed to curve and lengthen, working upward to fully curl. Lancome Hypnose Drama Mascara dramatically volumises lashes ensuring dramatic definition!

Lancome Mascara wand

Tips and tricks for lashing out:

  • Two light coats look much more professional than one heavy coat
  • Begin right at the base of the lashes and roll the wand as you glide through
  • Don’t pump the wand in and out as this results in drying out the formula
  • Ensure the wand is securely fastened after use
  • Discard after three months.