Taking inspiration from 2700 years of Greek-Roman culture, The House of Bvlgari has emerged as a world leader in distinctive contemporary jewellery design.
Bvlgaria’s Roman shop around 1900
A Platinum, 18 Karat Gold, Emerald and Diamond Necklace, Bvlgari,
1959 from the Estate of Brooke Astor Photograph: Courtesy Sotheby’s
The designs are bold and audacious, and are characterized by coloured stones in unique presentations, the most recognizable of which are those that feature the serpent.
Bvlgaria Serpenti necklace worn by Naomi Watts
Bvlgari began using the serpent symbol in the 1940s, but it was in 1962 when Elizabeth Taylor wore a Bvlgari snake bracelet watch while shooting Cleopatra in Rome, that its fame became legendary.
Elizabeth Taylor on the set of Cleopatra in 1962 wearing her Serpenti watch
The hinged jaw opening to expose the dial was a crafty feature. Referred to as the Bvlgari Serpenti, this signature design has been interpreted in a myriad of fabulous jeweled pieces.
Bvlgari ring in yellow gold, cushion shaped sapphire, and cabochon cut emerald and pave diamonds
The Bvlgari range soon expanded to include necklaces, ear rings and rings. Belts were later added and the brand now includes bags featuring snakehead clasps, as well as accessories and fragrances.
Bvlgaria Earrings in Platinum with Emeralds and Diamonds 1964
Bvlgari Serpenti Forever Hobo Shoulder Bag
In 1999 the B.Zero 1 ring appeared and has since become an icon of the collection. The brand’s classic logo and industrial design combines past, present and future. The B signifies Bvlgari while Zero 1 indicates new beginnings and the future. Available in a range of metals and stones including yellow and pink gold, steel and ceramic.
Bvlgaria B.Zero1 yellow gold and steel ring
Sumptuous, luxury watches feature spectacular designs.
Bvlgaria Serpenti Incanti watches in pink and white gold, featuring a stylised serpent coiled around the dial
This is glamour that doesn’t hold back. It’s high end jewellery and supreme luxury, but that doesn’t mean we can’t dream or add it to our wish list.